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Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding

Posted By: interes
Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding

Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding by DR. Helleke van den Braber, Jeroen Dera
English | April 19, 2021 | ISBN: 9463723919 | 372 pages | PDF | 4 MB

Decoding Coca-Cola : A Biography of a Global Brand

Posted By: readerXXI
Decoding Coca-Cola : A Biography of a Global Brand

Decoding Coca-Cola : A Biography of a Global Brand
by Robert Crawford, Linda Brennan
English | 2021 | ISBN: 1138495441 | 251 Pages | PDF | 5.1 MB

CPG CAMP: Brand Analytics

Posted By: lucky_aut
CPG CAMP: Brand Analytics

CPG CAMP: Brand Analytics
Duration: 39m | .MP4 1280x720, 30 fps(r) | AAC, 44100 Hz, 2ch | 402 MB
Genre: eLearning | Language: English

Learn the keys to P&L Management, Analyzing Consumption, Forecasting, Brand Health, and the Business Planning process

Branding Essentials: Creating a Unique Name for your Business or Product

Posted By: lucky_aut
Branding Essentials: Creating a Unique Name for your Business or Product

Branding Essentials: Creating a Unique Name for your Business or Product
Duration: 36m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 228 MB
Genre: eLearning | Language: English

In this class I’m thrilled to share my very own naming process you can use to name your brand, product or service.

Branding Essentials: How to Work with Customer Personas

Posted By: lucky_aut
Branding Essentials: How to Work with Customer Personas

Branding Essentials: How to Work with Customer Personas
Duration: 33m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 238 MB
Genre: eLearning | Language: English

I feel that branding has been brand-focused for too long, without much consideration for the customer. It has been a one to many approach for ages and relied on a ‘build it and they will come’ mentality.

Creating Conceptual Work: Logo Design That Goes Beyond Pretty

Posted By: lucky_aut
Creating Conceptual Work: Logo Design That Goes Beyond Pretty

Creating Conceptual Work: Logo Design That Goes Beyond Pretty
Duration: 37m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 232 MB
Genre: eLearning | Language: English

Any graphic designer will tell you that logo design is one of the key skills you need in the industry. A logo is the first impression for any brand, and it needs to look professional and aesthetically pleasing.

Intro to Brand Positioning: How to Design Memorable Brands Customers Love

Posted By: lucky_aut
Intro to Brand Positioning: How to Design Memorable Brands Customers Love

Intro to Brand Positioning: How to Design Memorable Brands Customers Love
Duration: 25m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 127 MB
Genre: eLearning | Language: English

Beyond a Logo: Design an Overarching Brand Identity System

Posted By: lucky_aut
Beyond a Logo: Design an Overarching Brand Identity System

Beyond a Logo: Design an Overarching Brand Identity System
Duration: 51m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 266 MB
Genre: eLearning | Language: English

In this class I’m thrilled to share my Overarching Brand Visuals process with you that has allowed me to sustain a virtually 100% approval rate from clients, for the last 3 years and over 20 major rebrand projects.

Brand Strategy: Preparing and Running a Strategic Brand Workshop with Exercises

Posted By: lucky_aut
Brand Strategy: Preparing and Running a Strategic Brand Workshop with Exercises

Brand Strategy: Preparing and Running a Strategic Brand Workshop with Exercises
Duration: 1h 31m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 912 MB
Genre: eLearning | Language: English

Branding Bud: The Commercialization of Cannabis

Posted By: First1
Branding Bud: The Commercialization of Cannabis

Branding Bud: The Commercialization of Cannabis by David Paleschuck
English | May 25th, 2021 | ISBN: 1936807513 | 224 pages | True EPUB | 26.62 MB

Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry.

Decoding Coca-Cola : A Biography of a Global Brand

Posted By: readerXXI
Decoding Coca-Cola : A Biography of a Global Brand

Decoding Coca-Cola : A Biography of a Global Brand
by Robert Crawford, Linda Brennan
English | 2021 | ISBN: 1138495441 | 251 Pages | ePUB | 2.1 MB

Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process

Posted By: step778
Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process

Brendan Richardson, "Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process"
English | 2013 | pages: 196 | ISBN: 0230368824 | PDF | 2,6 mb

Branding Uncovered: Color Palettes - The Power of the Perfect Palette

Posted By: lucky_aut
Branding Uncovered: Color Palettes - The Power of the Perfect Palette

Branding Uncovered: Color Palettes - The Power of the Perfect Palette
Duration: 1h 18m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 606 MB
Genre: eLearning | Language: English

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Posted By: step778
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

C. Torelli, "Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization"
English | 2013 | pages: 189 | ISBN: 1137333316 | PDF | 2,0 mb

Figma for Non-Designers

Posted By: lucky_aut
Figma for Non-Designers

Figma for Non-Designers
Duration: 49m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 482 MB
Genre: eLearning | Language: English

Are you working together with designers or have troubles using Figma? This course aims to take away all troubles when it comes to the basic usage of Figma as adding comments or working with interactive prototypes.