Branding Bud: The Commercialization of Cannabis by David Paleschuck
English | May 25th, 2021 | ISBN: 1936807513 | 224 pages | True EPUB | 26.62 MB
Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry.