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Business to Business Marketing

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Business to Business Marketing

Business to Business Marketing by Robert Vitale, Waldemar Pfoertsch
English | 2010 | ISBN: 0136058280 | 552 pages | PDF | 4 MB

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

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